Understanding the Internet

Tag: Understanding the Internet

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Hyper-Personalization: The 10 most hated tech terms revealed

10 July 2026

News Release

Research

Consumers

#Understanding the Internet

Hyper-Personalization: The 10 most hated tech terms revealed

“Hyper-personalization” has topped the list of the most irritating tech buzzwords being used at the moment, according to new research by the DNS Research Federation. More than half the people in the country (53%) say they simply do not understand what the jargon means, and are annoyed when they hear or read it.

Test the Nation - Brits in the Dark on the use of Basic Tech Terms

4 October 2023

News Release

Research

Consumers

#DNS

#Understanding the Internet

Test the Nation - Brits in the Dark on the use of Basic Tech Terms

We use technology every day to buy goods, work, browse and connect with loved ones. But new research from The DNS Research Federation reveals between a half and two thirds of people are in the dark on what basic Internet terms actually mean – terms that help people stay safe online and avoid becoming a victim of criminal money scams or hacking.